Hair Trends Congress
New date comming soon
Participate in the industry events as part of the Hair Trends Congress:
HALL ATARGET STUDIO
During HAIR & BARBER Expo 2025, we invite you to a three-day educational and showcase event – HAIR TRENDS CONGRESS. This is a unique content space that will bring together experts in hairdressing, trichology and cosmetology. Each day of the congress will be devoted to a different topic and hosted by recognised industry experts.
27 May – Martyna Bryk: demonstrations and training sessions
The first day of the congress will be opened by Martyna Bryk – hairdressing educator with over 14 years of experience, hair stylist and author of original trainings. Known for her modern approach to hairdressing techniques, work with the female image and industry education, Martyna will lead a training and demonstration block, which will allow participants to learn about the latest trends in hairdressing, see their application in practice and gain valuable professional tips.
Duration: approx. 3 hours
Location: main stage – fair studio
28 May – Katarzyna Chrustowska / MPR LABS: ‘The magic of acids in scalp and hair care’.
On the second day, Katarzyna Chrustowska, a cosmetics technologist at MPR Labs Sp. z o.o. and an expert in individual formula formulation, will share her knowledge. Her presentation will focus on the use of acids in scalp and hair care. Participants will learn about the properties of hyaluronic acid, fatty acid, AHAs, PHAs and BHAs, as well as specific formulations and application examples – including a scalp booster or a smoothing spray with glycolic acid.
This meeting combines scientific knowledge, laboratory experience and a passion for creating effective cosmetic solutions.
29 May – Italian Barber Show: Giuseppe & Matteo
The third day of the congress will be dedicated to barbering and men’s styling precision. Giuseppe and Matteo – the duo that make up The Italian Barber Prague brand – will present two hair styles on stage: the classic Old School and the modern Modern. The demonstrations will be an opportunity to look at advanced cutting geometries and techniques inspired by the Sassoon and Schorem schools.
Giuseppe and Matteo’s presentation is also part of their educational mission to create a hairdressing academy and publish a book on barbering techniques.
10:30 - 11:00
Organic cosmetics - the future of hairdressing and barbering
Bloom Story Concept / Oliwia Zbucka
This presentation will show why organic cosmetics are gaining popularity in the hairdressing and barbering industry.
more...
11:00 - 14:00
HAIRCUT DESIGN PROCESS
Martyna Bryk
Training for advanced users on how to work with a client step by step, analyze their needs and consciously design a cut using the principles of geometry.
The aim of the training is:
· Creating an appropriate communication structure
· Building an appropriate relationship with the client
· Collecting data and arranging it into one pool of needs
· Awakening the thought process based on an individual diagnosis
The workshops are intended for people who know the principles of geometry in haircuts and are able to apply them. During the lecture, you will receive a specific dose of knowledge, gain new skills in interpersonal communication, increase your awareness of the space around you and learn to see the space of your clients, see how it works on models.
Training plan:
LECTURE: spatial geometry in hairdressing and components of a good diagnosis
(speaking, listening, mindfulness, inner peace)
SHOW - application of acquired knowledge on a model), WORKSHOPS (working with your own models - designing a personalized haircut and performing it with the support of a trainer.
The training answers the questions:
· Why do misunderstandings happen with clients?
· How to conduct a conversation to make a good diagnosis?
· How to adjust the geometry of the cut to the geometry of the head and the type of hair and the personality of the client.
· How to suggest hairstyles for individual preferences?
· How does optics affect the creation of lines in haircuts?
11:30 - 12:30
The magic of acids in effective scalp and hair care - the versatile use of different types of acids in trichological products
Katarzyna Chrustowska - MPR LABS Sp. z o.o.
The talk ‘The magic of acids in effective scalp and hair care - the versatile use of different types of acids in trichology products’ will address the functions of acids according to their type - from hyaluronic acid, which has a moisturising effect, to fatty acids, which help nourish the hair and scalp, to AHA, PHA and BHA acids, which offer smoothing, cleansing and exfoliation.
more...
12:30-13:00
Support of Industry Organizations in the Training of Young Workers: Measures to Increase Subsidized Costs of Training
Piotr Gąsiorowski - Guild of Hairdressers and Miscellaneous Craftsmen
Trade Fair Medal Ceremony
Date
May 28
14:00
Trends panel and presentations of exhibitors
Trends and presentation panel:
A promotional initiative during which each of our exhibitors can give a lecture at the price of the purchased stand. The topic of the presentation is free, but we recommend that it be consistent with the theme of the fair and refer to industry news, which will always encourage a wider group of visitors to get to know your company! All information about your lectures will be made available on our website.
How to register:
Contact the person responsible for the project by e-mail:
The order of applications is decisive!
Do you have an interesting idea to organize a promotional event during the fair? We are open to supporting the organization of interesting projects! We have professionally furnished conference rooms equipped with, among others, a stage, interpreter booths, VIP rooms and a fantastic sound system. At your disposal is a wide range of additional equipment, free outdoor parking, rooms for self-adaptation and technical support from the Ptak Warsaw Expo team.
If you have any additional questions, please contact the marketing department:
Patrons of the trade fair and conference
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See what else we have prepared
Celebrating Excellence: Medal Awards Ceremony
This event honors the best of the best, highlighting their contributions to the industry’s development and showcasing the most advanced solutions in the following categories:
Trade Fair Premiere: Recognition for exhibitors who introduced innovative products or services at the fair, presenting them to the public for the first time.
Innovation: An award for companies that have presented groundbreaking technologies or solutions with the potential to revolutionize the industry.
Trade Fair Display: A prize awarded for exceptional booth design and aesthetics that stand out for their creativity and attract visitors’ attention.
Trade Fair Product: An award for exhibitors whose product stands out for its quality, functionality, and significance for the industry’s development, earning recognition from both visitors and experts.
The trade fair studio
We invite you to the Trade Fair Studio, where during exclusive interviews with industry experts and outstanding exhibitors, you will learn about the latest trends and innovative solutions. In this inspiring environment, market leaders will share their experiences and visions for the future, providing valuable insights and knowledge. The Trade Fair Studio is also connected with the Medal Award Ceremony, where distinguished exhibitors are honored, adding prestige to the event and highlighting the importance of innovation and excellence in the industry..
Inspiring conversations and new opportunities – the networking zone awaits!
The B2B Networking Zone is an extension of the conference, offering participants a unique opportunity to engage in direct discussions with speakers and other industry experts. In this zone, attendees can exchange insights, ask questions, and establish valuable business connections in a more informal atmosphere.
Join us to deepen your knowledge, continue the inspiring discussions from the conference, and form valuable relationships that can benefit both you and your company!
